austin food and wine
In 2011 the Texas Hill Country Wine & Food Festival was struggling financially due to the lack of a cohesive strategy and a dated and inconsistent brand. Our job was to create a fresh, vibrant look to attract the growing austin community of food and wine enthusiasts. The success of the festival brought national attention, and in 2012 Food & Wine magazine purchased the rights to the festival. THCWF has since become the Austin Food & Wine Alliance, a non-profit that continues to host events throughout the year, raising funds for grants focused on culinary innovation for chefs, farmers, artisan producers and other non-profits.