With unprecedented gaming power and iconic, innovative design, the Area 51 is the next evolution in gaming desktops. With bold messaging and striking imagery we introduced the Area 51 to hardcore gamers in the places they visit most: gaming websites.
We teased the arrival of the game changing Area 51 with an interactive coming soon page on Alienware.com
On launch day we took over TheFader.com homepage with interactive banners and video.
A fullpage spread in Fader Magazine utilized the same bold and powerful exploded view photography to emphasize the breakthrough product design.