When you create a tablet as slim and sleek as the Venue 8 7000 series, you want to make sure the marketing is as breathtaking as the technology. So we just let the cameras roll and let the beautiful design speak for itself.
We teased the arrival of the tablet with billboards, a coming soon page and direct mail.
To capture the beauty and sophistication of the product we shot on a white acrylic surface with spotlights to create dramatic lighting and shadows.
To showcase how thin and light the product is we captured customers on-the-go.